Famous brand effect brought by the cultural packag

2022-09-19
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Shaoxing yellow rice wine is a traditional national product in China. It is a good wine known to women and children in China. But in the past, we have neglected the packaging of products, so that when exporting abroad, many countries sold its ordinary grade wine, which greatly reduced its identity and value. Now, through the breakthrough of "packaging", this traditional product has become dazzling, unique and worth double

for example, a jar of Shaoxing rice wine with a value of less than 10 yuan LKG, after "cultural packaging", shows profound national implications. It is priced at 650 Hong Kong dollars in the Hong Kong market and 10000 yen in Japan. The packaged Shaoxing rice wine reflects the perfect combination of genuine quality and culture and art

looking at some traditional products in the market, there are two tendencies in the packaging that should be repaired or replaced in time: first, do not pay attention to the packaging, such as beautiful women wearing rags, and even "shirtless", resulting in a drop in value. Even if some products have packaging, they are too simple and rough, have no national characteristics, and have no cultural connotation, so they can't show what types of friction and wear testing machines there are? Artistic charm, the result can not sell a good price. It is said that the price of Guizhou Moutai, the first famous liquor in China, is only 1/10 of the price of some world famous liquors. I'm afraid there is a "packaging" factor among them; Second, the "packaging" is too excessive, divorced from reality, and heavy makeup has lost the original delicate essence. Although the surface is very luxurious and high-end, it gives people the feeling that it is strong outside but weak in the middle, which makes people flinch. Ultimately, it still fails to achieve the original purpose of packaging, which is counterproductive. It can be seen that the packaging of products is like dressing with others, and knowledge is great! It needs to be vigorously explored and innovated

therefore, a clever and successful product packaging must be adapted to the material conditions, reflect the characteristics, break through the tradition, combine with the national traditional culture, and endow it with unique artistic charm, so as to bring the eternal famous brand effect

"packaging" is not only the packaging of products, but also the packaging of enterprises; It can produce famous brands, and even people with a little experimental foundation can't sublimate famous brands; At the same time, through packaging, it can also show the world the long history of the Chinese nation, splendid culture and people's intelligence. Therefore, as a traditional product, we should make more efforts in "packaging" and add more cultural and artistic content to "packaging", so that Chinese famous brands can have a famous brand effect in world trade

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